Your About page is one time to link internally. Resumes, because of their bare-boned listing of facts, are boring. A friendly writing style on your About Us page will help you connect with your visitors.
Tell them what problem you solve. And it makes for compelling reading. If you can, quantify those benefits.
Charts, logos, infographics or any other visual representations will make your page more attractive. Another client, a husband and wife, had an online business selling camping goods. Consider an Email Sign-up Form Are you building a mailing list. Your copy must relate to them and address tips writing about us page specific needs.
Your company history and evolution speak volumes about your values. Either way, get over yourself. Pictures though, grab their attention, adding color to your page and often making a bigger impression than any copy ever could, although it pains me to admit that.
Simply think about the needs you fulfill and the problems you solve for your customers. She loved her new country but missed her favorite foods and flavors from home.
Every new customer represents a person whose trust has been earned. Finally, get over yourself.
Pictures though, grab their attention, adding color to your page and often making a bigger impression than any copy ever could, although it pains me to admit that. Make sure your About Us page gives potential customers what they need to feel comfortable choosing you: List some not all of your biggest awards, company stats and any significant articles written about you in the press--this adds credibility and personality.
Did you move to bigger facilities, acquire another company, or change your focus at any point. Something is far better than nothing. Look for opportunities to add color to your About page with photos relevant to your subject matter. You can still appear professional while being casual, even humorous, in your writing.
It should tap into their emotions and motivate them to take action. Everyone loves a good story. Mold your About Us page into something as visually appealing as it is informative. And start collecting some data. For some reason, the picture of those crystal pieces stayed in his mind.
While you are wonderful truth the bottom line is, a visitor wants to know what you have to offer them. State how much the customer can expect to save on energy costs per month and precisely how many years longer they should expect their water heater to last. One of the hindrances to this is to remain a mystery.
Share when the company started, who started it and why. What makes your company special. And start collecting some data. Get personal by including pictures of yourself, your real staff no stock photosthe outside of your establishment, the office dog, etc.
Generally speaking, the smaller the business the "fluffier" the content. What are your unique selling propositions. Are you talking to a new mom with a baby. Just as a magazine or television program is designed with the audience in mind, your About Us page must speak the language of your visitors.
Another client is a commercial construction company.
How do you make their life easier and better?. Nail Your Company About Us Page: 5 Tips. Marketing Nail Your Company About Us Page: 5 Tips. Create an About Us page that is the customer seeking powerhouse that it should be.
Here are five things.
Mar 19, · After the home page, the “About Us” page is one of the most visited pages on a law firm website. Your “About Us” page is essential to highlighting your differentiating factors, cementing your brand identity and providing visitors with insight into your degisiktatlar.com: () If you aren't particularly modest, writing your About Us page is really fun, so you go way over the top.
Either way, get over yourself. The end result is too important. Your About Us page is one of the most important pages on your website. It’s also likely to be one of the most frequently visited. So you’d better make it good. Keep the following suggestions in mind: 10 Tips for Writing Your “About Us” Page.
Use facts, not hype.
Seek. 1 major mistake when writing an “About” page blog post regarding making a better about page: 1) Not giving some bad-ass examples/samples. Hey, nice tips above but without a few examples/samples we’re missing a big part.
As in most things, the best answer for writing your “About Us” page is to find the middle ground. Differentiate Your Company from Competitors The “About Us” page is the place to toot your own horn, but do it with facts not hype.Tips writing about us page